The pages new clients look for - your approach, your specialties, fees and insurance - written for you to make your own, with the notices therapy sites need already in place.
A page of what you help with, each a card that's easy to change.
Your fees, the plans you take, and the Good Faith Estimate notice, already written.
A footer that tells visitors where to turn in an emergency.
A form that asks for a free consultation, without asking for health details.
Ethics codes bar asking clients for them, so the starters leave them out.
Sign-up forms and newsletters for the people who follow your work.